Selling to Rich ?

If you think its easier to sell to richer class of society in your segmentation on the basis of income groups then my answer is NO. Simply because richer class of people are rich enough and are not fools rather they seek goods and services at lower price to remain rich.


Although its been great in sense that you can only sell your best crafted goods and services only if people prefer to buy it seeing its worth according to the usability of the same thing to them. It is a fact that if you can sell the same thing at two prices then you need to add extras like extra cheese on the pizza else everyone will pay the same price as they pay for what you sell and not as per their spending capacity. If you dig more deep into the versions of windows operating system even they are differently priced for Home edition and professional edition, and that is all because of the features they are packaging in both are different. The same brand of automobiles have different models of cars differentiating in their features to give more rich feel to who pay more price for it. It is unlike the scenario where for the same shampoo brand which is sold for different prices just due to the quantity in it.

The pricing should be kept in mind with affordability of the segment where your stuff is being sold to and obviously low prices go for both.  And main thing is the Genuineness which every buyer is checking before they even know the price.

My Next Write up soon again….

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